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Marketing multicultural integrado para un mundo dinámico
Hola, soy Gerardo Pérez, socio fundador.
Video Courtesy of NBCUniversal/Telemundo
Hispanic Consumers are the Present and Future of America
67M
50%
Reshaping the Face of America
Hispanics living in the U.S. today
of total U.S. population growth in the next decade will come from Hispanics
$3.4T
1M
Sources: 1) US Census Bureau, Population Estimates (as of 7/1/23); 2) https://www.latinodonorcollaborative.org/original-research/2023-ldc-u-s-latino-gdp-report; 3) https://www.sba.gov/about-sba/organization/observances/hispanic-heritage-month.
Hispanics will turn 18 every year for the next ten decades
Purchasing Power
Equal to the GDP of the 5th largest economy in the world;
50%
Top 20 Hispanic Markets Account for 65% of the U.S. Hispanic Population
Hola, soy Brian Saxman, socio fundador.
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