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Integrated Multicultural Marketing for a Dynamic World

Latin Influence in the USA

Video Courtesy of NBCUniversal/Telemundo

Hispanic Consumers are the Present and Future of America

67M

50%

Reshaping the Face of America

Hispanics living in the U.S. today

of total U.S. population growth in the next decade will come from Hispanics

$3.4T

1M

Hispanics will turn 18 every year for the next ten decades

Purchasing Power

Equal to the GDP of the 5th largest economy in the world;

50%

Top 20 Hispanic Markets Account for 65% of the U.S. Hispanic Population

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"The Latino community is not only the fastest-growing demographic in our nation, but also a cornerstone of America's future. We are the present and the future of the United States, shaping its culture, economy, and innovation with every passing day"

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